General Company Information

What are Strategic Media's core competencies?
Strategic Media brings a wealth of experience and expertise in the fields of website design, development and online marketing. We work with clients to determine the scope and nature of the work to be performed. We oversee our projects from inception through completion and beyond.

We also go beyond just online expertise and offer full branding services.

We develop with the most sophisticated technologies to bring our clients the most intuitive websites.

No matter what the project, we take full accountability for our work.

What is your positioning in the marketplace?
From Full-Stack Web Applications to eCommerce and digital marketing, we cover it all.

It’s rare to find another company like Strategic Media that has the expertise to complete any project, completely in-house.

We do not outsource any parts of our projects. This means that we manage the entire project from start to finish.

How do you measure success?
Each project comes with its own, unique set of goals. At the very start of each project, we work closely with our clients to clearly define those goals. The goals range from the delivery of features and functionality to specific benchmarks: site traffic, branding, conversion rates and sales. Throughout the life of the project, we provide updates, analytics and progress reports.

Management of Projects & Quality Assurance

How do you handle changes in project requirements and changes in scope?
At the outset of every project, the scope of work is carefully documented in the terms of Strategic Media’s agreement. If, as the project progresses, a client requests work above and beyond the original scope of the agreement, then such work and associated costs, time and effort will be documented and agreed to in a supplemental agreement. We make a point of keeping our clients updated as project milestones are achieved.
Who would be on our project team? What is their expertise? Who would be the key contact?
Depending on the scope and nature of the project, an appropriate team will be assembled and dispatched. No matter what the project involves, the team members will be experts in their fields and have the training and acumen to deliver only the highest quality work. A Project Manager will be assigned, who will be your point person on all matters relating to the project.
How will you handle updates following site launch?
Strategic Media offers a wide variety of maintenance plans with services ranging from content management to design and marketing. Some clients choose to build maintenance plans into their original agreements, others choose to add maintenance plans following the completion of their original projects.
What is your availability and responsiveness for minor and major updates?
We have experts in all of our core areas available to our clients as the need arises. We would like you to view us as your own in-house creative and technology team, and have you rely on us for both skilled support and guidance. Our team has the capability and the bandwidth to handle updates of all sizes, no matter how urgent the need.
Is programming done in-house?
Yes, our highly trained developers and programmers handle all programming projects in-house. We do not outsource anything.
Does Strategic Media provide copywriting services?
Absolutely. We can assist clients with copy for their websites, blogs and sales pages.
What is a CMS and why do I need one?
A CMS (content management system) allows for easy editing of your website by a person with limited or no knowledge of website code. Anyone with experience using Microsoft Word can handle updates on their own.

You should use a CMS if your website is content-heavy, ecommerce-based, or requires frequent updates. Even small sites greatly benefit from using a CMS. We exclusively use WordPress as our preferred CMS.

What is WordPress and how will it benefit my business?
WordPress is a content management system that is completely free and open source. It is more flexible than other platforms due to the fact that it is the most popular CMS in the world with more than 100 million installations and growing. It has a huge developer base and can be configured to suit your exact needs.

It will allow you to keep your website updated with fresh content, and save time and money by allowing any team member within your business to update content.

Note that other CMS’s such as Joomla and Drupal are in decline and WordPress is the dominant force in CMS’s.

Do you have a demo of WordPress?
Yes, the site your are viewing now is a WordPress site. A demo can be provided upon request. We can walk you through the CMS and its capabilities.
Do you supply training for WordPress?
Yes, we have produced an in-depth online video tutorial series on WordPress that all clients have lifetime access to. It contains many video tutorials and in about an hour, you will be able to completely update and administer your own site. As new versions of WordPress are released, we update the video tutorials so you can refer back to the tutorials for years to come. If you have any questions about administering your site, we are always available to help you even after project completion.

SEO & Marketing

How do you help with getting our site listed at the top of search engines?
We have great expertise in both search engine optimization (SEO) and search engine marketing (Pay Per Click). Depending on the particular needs of the client, we choose the tools that will bring our clients immediate traffic and traffic that will build for weeks, months and years to come.

We do not use any black hat SEO techniques and never outsource SEO tasks, since doing so could be extremely detrimental to your site.

How do you measure online marketing success?
The purpose of almost every marketing campaign is to generate leads, conversions and revenues. Our online marketing campaigns are designed with those ends in mind. As we work to build site traffic and to convert that traffic into profits, we constantly monitor concrete metrics: search engine rankings, keyword performance, cost per acquisition and other key data. Those numbers tell the real story of the success of a campaign and we keep our clients up to date on all of the key metrics.

Do you have another question?

You can contact Strategic Media via our contact form. We will respond within 24 hours.