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Content Optimisation Tips for Google

Content Optimisation Tips for Google

Y have probably spent hours searching for tips on how to get the best ranking on Google. But sometimes, it’s the little things you do that have much more weight than things like keyword density. Instead of struggling with your blogs, let’s look at a few easy, proven ways to get higher rankings on Google.

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5 Things To Know About Invalid Clicks

5 Things To Know About Invalid Clicks

Invalid clicks costs marketers millions in lost revenue and opportunity every year. If you’re running AdWords campaigns it’s imperative to plug this potential drain of your marketing resources ASAP.

Google considers invalid click activity as any clicks or impressions that artificially inflates an advertiser’s costs,  or a publisher’s earnings.  Despite Google’s Ad Traffic Quality team monitoring traffic across its ad network in an effort to prevent advertisers from paying for invalid traffic, click fraud remains rampant.

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