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5 Things To Know About Invalid Clicks

5 Things To Know About Invalid Clicks

Invalid clicks costs marketers millions in lost revenue and opportunity every year. If you’re running AdWords campaigns it’s imperative to plug this potential drain of your marketing resources ASAP.

Google considers invalid click activity as any clicks or impressions that artificially inflates an advertiser’s costs,  or a publisher’s earnings.  Despite Google’s Ad Traffic Quality team monitoring traffic across its ad network in an effort to prevent advertisers from paying for invalid traffic, click fraud remains rampant.

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