This might sound like a really odd mistake to make, but as business owners, we all fall into the trap of knowing our business too intimately. This deep knowledge can make it more difficult to convey to prospective customers exactly what we do. I’ve been guilty of making this mistake a few times!
Creating and updating your website takes time. As a business owner, time is very precious, so responding to customer enquiries and actually doing the work for clients does feel much more important than updating your website.
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